Forward Lift

Quality automotive lifts built by Dover’s Vehicle Service Group. Direct-pull technology, ALI/ETL certified, manufactured in Madison, Indiana. Professional lifts at a value price since 1968.

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The Forward Lift Story — Value Without Compromise

Bo McGee founded Forward Lift in 1968 with a clear vision: build quality automotive lifts at prices that working shops could afford. Today, Forward Lift is part of Dover Corporation’s Vehicle Service Group — the same Fortune 500 parent that backs Rotary Lift.

Every Forward Lift is designed, tested, and manufactured in Madison, Indiana at an ISO 9001 certified facility. Every model is ALI/ETL certified. Forward engineers have over 29 years of combined experience designing lifts specifically for the North American market.

Forward’s direct-pull hydraulic cylinder technology delivers smooth, reliable lifting without chains or cables. Combined with their Spot-Rite 3-stage front arms and industry-leading 3 5/8″ minimum pad height, Forward Lift represents the best value in professional-grade automotive lifts.

Forward Lift two-post American-made automotive lift

Forward Lift Product Lineup

Two-post lifts from 10,000 to 18,000 lbs, four-post lifts, scissor lifts, and mobile column lifts — all ALI/ETL certified, all Made in USA.

Forward Lift two-post American-made automotive lift

Forward Two-Post Lifts

10,000 – 18,000 lb capacity. The popular i10, versymmetric DP10A, heavy-duty DP15, and 18,000 lb DP18. Direct-pull cylinders standard on every model.

Forward Lift heavy-duty truck lift

Forward Four-Post Lifts

Open-front and closed-front configurations. Drive-on convenience for alignment, service, and storage. ALI certified with direct-drive hydraulics.

Forward Lift scissor-style car lift

Forward Specialty Lifts

Scissor lifts, parallelogram lifts, and mobile column systems. Flush-mount and surface-mount options for dealerships and fleet operations.

Why Choose Forward Lift?

Dover Quality, Value Price

Same VSG engineering and Madison, Indiana manufacturing as premium brands — at a price point working shops can afford. Bo McGee’s original vision, still delivered today.

Direct-Pull Hydraulics

No chains, no cables, no equalization problems. Direct-pull cylinders provide smoother operation, less maintenance, and longer service life than chain-over systems.

3 5/8\

Industry-leading low minimum pad height reaches vehicles that other lifts can’t. Critical for sports cars, lowered vehicles, and modern low-profile cars and crossovers.

Fortune 500 Backed

Part of Dover Corporation — a Fortune 500 company. Your lift investment is protected by financial stability that ensures Forward will be here for decades to come.

ALI/ETL Certified

Every Forward Lift model carries both ALI and ETL certification. Dual independent testing verification — the highest level of safety certification in the lift industry.

Spot-Rite 3-Stage Arms

Precision lift point contact with three stages of arm extension. Fast setup, accurate positioning, and secure vehicle engagement on every lift.

Popular Forward Lift Models Compared

Model Capacity Drive Type Min Pad Height Best For
i10 10,000 lbs Direct-Pull 3 5/8″ General Service (Best Seller)
DP10A 10,000 lbs Direct-Pull 3 5/8″ Versymmetric / Mixed Fleet
DP15 15,000 lbs Direct-Pull 4 1/4″ Heavy-Duty / Light Trucks
I12 12,000 lbs Direct-Pull 3 5/8″ High-Capacity General Service

Frequently Asked Questions — Forward Lift

“Forward Lift gives you Dover/VSG engineering at a price that makes sense for independent shops. Direct-pull hydraulics, ALI certification, Made in USA — all without the premium brand markup.”

— TruckAndCarLifts.com Team

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Forward Lift — Quality Automotive Lifts Built by Dover’s Vehicle Service Group

Forward Lift has been a trusted name in the automotive lift business since 1968, when Bo McGee created the brand. From the beginning, Forward Lift was known for two things: outstanding quality and competitive prices. That combination made Forward an instant hit with shops across the country, and sales grew rapidly. So rapidly, in fact, that the brand caught the attention of the largest lift manufacturer in the world — Dover Corporation. Dover acquired Forward Lift in 1999 and has maintained the same quality, features, and value that made the brand successful in the first place.

Today, Forward Lift is part of Vehicle Service Group (VSG), the Dover Corporation subsidiary that also owns Rotary Lift, Chief Automotive Technologies, Direct-Lift, Weaver Lift, and several other major equipment brands. Forward Lift is manufactured in VSG’s ISO 9001-certified facility in Madison, Indiana — the same facility that produces Rotary Lift equipment. This means Forward Lift benefits from the same engineering resources, manufacturing capabilities, and quality control systems as the world’s number one lift brand.

So what separates Forward Lift from its sibling brand Rotary? Price and positioning. Forward is designed to deliver commercial-grade, ALI-certified lift equipment at a more accessible price point than Rotary. You get the same Dover/VSG manufacturing quality, the same Madison, Indiana production, and the same parts and support infrastructure — at a price that makes Forward competitive with mid-range and value brands. For shops that want the Dover quality guarantee without the Rotary premium, Forward Lift is the answer.

Forward’s product line includes two-post lifts from 10,000 to 18,000 lbs, four-post lifts at 14,000 lbs (with alignment options), and accessories. Every model is ALI/ETL Certified and backed by Forward’s solid warranty program.

At TruckAndCarLifts.com, we carry Forward Lift products and provide experienced guidance. Contact us for pricing on any Forward model.

The Dover/VSG Advantage

Being part of VSG/Dover (NYSE: DOV, a Fortune 500 company) provides Forward Lift with advantages that independent lift manufacturers cannot match:

  • World-class manufacturing: Forward lifts are built in the same Madison, Indiana facility as Rotary Lift, using the same ISO 9001 quality management systems. The manufacturing equipment, welding standards, paint systems, and quality control inspections are identical.
  • Engineering depth: Access to VSG’s engineering team — the same engineers who design Rotary’s premium lifts. Forward benefits from the research and development investment that Dover makes across the entire VSG portfolio.
  • Parts infrastructure: The REMSTAR computerized parts system that supports Rotary also supports Forward Lift, ensuring fast parts availability. This system, valued at over $7 million, houses the industry’s largest lift parts inventory in 7 automated storage towers.
  • Financial stability: Dover Corporation’s Fortune 500 backing ensures Forward will be here in 10, 20, or 30 years — your lift investment is protected. When you buy a Forward Lift, you are buying from a company with billions in annual revenue and decades of operational history.
  • Dealer network: VSG’s extensive dealer and support network covers Forward Lift products. The same technicians and service organizations that support Rotary installations also support Forward equipment.

Manufacturing in Madison, Indiana

Forward Lift is manufactured in Madison, Indiana, in the same facility complex where Rotary Lift is produced. This is not a coincidence — it is a strategic advantage. The Madison facility is an ISO 9001-certified manufacturing operation that handles steel fabrication, welding, machining, powder coat painting, assembly, and quality testing under one roof. Every Forward Lift that ships from Madison goes through the same quality control process that Rotary products undergo.

Madison, Indiana sits along the Ohio River in southeastern Indiana. The community has a deep manufacturing heritage, and the VSG facility employs hundreds of skilled workers who build lifts for both the Forward and Rotary brands. When you buy a Forward Lift, you are buying American-made equipment built by the same experienced workforce that produces the world’s most respected lift brand.

Certifications and Quality Standards

Every Forward Lift model is ALI/ETL Certified, manufactured in an ISO 9001-certified facility. Forward lifts meet ANSI/ALI ALCTV standards for safety and performance. ALI (Automotive Lift Institute) certification means each lift model has been independently tested by a third party to verify it meets the load capacity, structural integrity, and safety requirements established by the ANSI/ALI ALCTV standard. ETL certification provides additional third-party testing verification. These are not self-certifications — they are independently validated through rigorous testing protocols.

The importance of ALI certification cannot be overstated. A certified lift has been tested to failure loads well beyond its rated capacity. The certification process includes cyclic load testing, structural integrity verification, and safety system validation. When a lift carries the ALI Gold label, you know it has been proven through independent testing to meet the highest safety standards in the industry.

ISO 9001 certification of the manufacturing facility means the entire production process — from design and engineering through material procurement, fabrication, assembly, testing, and shipping — follows a documented quality management system. This is not just a one-time certification; it requires ongoing audits and continuous improvement to maintain. The Madison, Indiana facility has maintained ISO 9001 certification for years, demonstrating a sustained commitment to quality processes.

For shops that need to demonstrate compliance with safety standards — particularly fleet operations, government facilities, and operations subject to OSHA inspections — Forward Lift’s dual ALI/ETL certification provides documented proof that the equipment meets or exceeds all applicable safety requirements.

Forward Two-Post Lift Product Line — Direct-Pull Technology at a Value Price

Forward’s two-post lineup features direct-pull hydraulic cylinders — the same proven technology used in Rotary’s premium lifts. Direct-pull (also called direct-drive) cylinders connect directly to the carriage without chains, eliminating chain stretch, chain adjustment, and chain replacement. It is the most reliable lifting system available, and Forward delivers it at a price point that many chain-drive competitors cannot beat.

The Forward two-post line spans from 10,000 to 18,000 lbs capacity, with multiple height configurations for each model. Whether you are fitting a lift into a standard 12-foot ceiling or taking advantage of a tall service bay, Forward has a configuration that works.

Forward i10 — 10,000 lb Two-Post Lift

The i10 is Forward’s most popular model and the heart of the brand. It delivers 10,000 lbs of ALI-certified lifting capacity with direct-pull hydraulic cylinders, Spot-Rite 3-stage front arms, and the quality you expect from a VSG/Dover product. The i10 has earned its reputation as one of the best values in the automotive lift market — a Dover-built, direct-pull, ALI-certified lift at a price that competes with imported chain-drive models.

  • Capacity: 10,000 lbs
  • Overall Height: 143 1/8″ (standard); optional 167″ with extended height kit
  • Minimum Ceiling Height: 12′ (standard configuration)
  • Minimum Pad Height: 3 5/8″
  • Maximum Lift Height: 77″
  • Overall Floor Width: 131″ or 137″ (adjustable at installation)
  • Inside Column Width: 109 3/4″ or 115 3/4″
  • Drive-Thru Width: 99″ or 105″
  • Front Arm Length: 23″ to 44 1/2″
  • Rear Arm Length: 38 7/8″ to 58″
  • Lift Pad Adapter Heights: 1 1/2″, 3″, 6″ (4 of each included)
  • Speed of Rise: 50 seconds
  • Motor: 2 HP, 220V single phase, 17 amps, 20 amp circuit
  • Shipping Weight: 1,750 lbs
  • Warranty: 5-year structural / 18-month parts / 6-month labor / 18-month shipping
  • Certification: ALI/ETL Certified
  • Color: Blue powder coat (red available)
  • Key Features:

    • Direct-Pull Hydraulic Cylinders: Two direct-pull cylinders — no chains to maintain or replace. This is the same technology found in Rotary’s SPOA10, the world’s best-selling two-post lift.
    • Spot-Rite 3-Stage Front Arms: Offset design accommodates vehicles both symmetrically and asymmetrically. Provides 5 3/4″ of additional retraction for flexible vehicle positioning. The three-stage telescoping arm reaches lifting points on everything from compact cars to full-size trucks.
    • 2-Stage Rear Arms: Support both symmetric and asymmetric lifting methods with reach from 38 7/8″ to 58″.
    • Adjustable Overhead Beam: Two width settings — standard 137″ or narrow 131″ — for different bay configurations. This adjustability is set during installation and allows the same lift model to fit different bay widths.
    • Single-Point Lock Release: Unlock both columns from one side for efficient operation. The lock system engages automatically during lifting.
    • Padded Overhead Shutoff: Automatic motor shutoff if the vehicle contacts the overhead bar — a critical safety feature that prevents damage to tall vehicles.
    • Internally Mounted Hose Protection: Hydraulic hoses routed inside columns, protected from damage, UV exposure, and accidental contact.
    • Self-Lubricating UHMW Polyethylene Slide Blocks: Low-maintenance carriage operation. UHMW (Ultra High Molecular Weight) polyethylene is a self-lubricating material that reduces friction and eliminates the need for regular greasing of the carriage slides.
    • Heavy-Duty Arm Restraint System: Oversized steel gears, pins, and springs with spring-operated arm restraints that disengage at floor level.
    • Closed-Loop Hydraulic System: Prevents hydraulic contamination — a common cause of premature seal failure in open-loop systems.
    • Powder Coat, Oven-Baked Finish: More durable than conventional wet paint coatings. Resists chips, scratches, and chemical exposure better than standard finishes.

The 3 5/8″ Minimum Pad Height Advantage

The i10 stands out for its extremely low minimum pad height of 3 5/8″. This is among the lowest in the industry, and it matters more than many shop owners realize until they encounter a vehicle they cannot pick up. Low-profile sports cars, slammed trucks, vehicles with aftermarket lowering kits, and many modern sedans with low rocker panels all benefit from a lift that can get under them without the need for drive-on blocks or risers.

Combined with the three sets of stackable adapters (1 1/2″, 3″, and 6″ — four of each included), the i10 covers the full range from the lowest sports car to a lifted truck. This versatility is a significant practical advantage in a general service shop that encounters every type of vehicle.

i10 Extended Height Configuration

For shops with taller ceilings that want maximum working height, the i10 is available with an extended height kit (T100295) that raises the overall height to 167″. This provides additional working clearance under the vehicle, which is especially valuable for taller technicians and for service tasks that require more room, such as transmission removal or exhaust system work.

Forward DP10A — 10,000 lb Versymmetric Two-Post Lift

The DP10A is Forward’s premium 10,000 lb model with enhanced features. It incorporates the Spot-Rite 3-stage front arm design that allows vehicles to be raised both symmetrically and asymmetrically, giving technicians the flexibility to position the vehicle for optimal door clearance or optimal weight distribution depending on the vehicle type.

  • Capacity: 10,000 lbs (4,535 kg)
  • Overall Height: 143″ (standard); optional 167″ with extended height kit
  • Maximum Rise: 76 1/4″ (with 5″ extension)
  • Overall Floor Width: 131″ or optional 137″
  • Inside Column Width: 109″ or optional 115″
  • Drive-Thru Clearance: 99″ or optional 105″
  • Front Arm Reach: 23″ to 44 3/8″
  • Rear Arm Reach: 36″ to 58″
  • Minimum Adapter Height: 3 3/4″ (without extension)
  • Maximum Adapter Height: 8 3/4″ (with 5″ extension)
  • Overhead Switch Height: 137 5/8″
  • Motor: 208V/230V, 17 amps, 1-phase, 2 HP, 60 Hz
  • Minimum Ceiling Height: 144″ (12′)
  • Adapter Extensions Included: 4 each of 3.5″ and 5″
  • Warranty: 5-year structural / 18-month parts / 6-month labor
  • Certification: ALI/ETL Certified
  • Colors: Blue, Red
  • Key Features of the DP10A:

    • Direct-Pull Hydraulic Cylinders: Same chain-free, direct-pull technology as the i10 — high efficiency, low maintenance.
    • Spot-Rite 3-Stage Front Arms: Offset design for symmetric and asymmetric positioning. The technician can position vehicle doors in front of or behind the column to prevent door damage and allow easy entry/exit.
    • Full-Height Structural Steel Columns: Structural crossbeam ensures strength throughout the lift. Forward products are engineered to perform and built to last.
    • Closed-Loop Hydraulic System: Prevents hydraulic contamination that can cause premature seal failure.
    • Powder Coat, Oven-Baked Finish: Superior durability compared to conventional coatings.
    • Third-Party Tested by ETL and Certified by ALI: Independent verification of safety and performance.
    • Spring-Operated Arm Restraints: Disengage at floor level for easy arm positioning.
    • Single-Point Release Lock: Unlock both columns from one side.
    • The DP10A represents Forward’s engineering philosophy of owning their designs. Every component is purpose-designed for the DP10A platform — this is not an assembly of off-the-shelf components from third-party suppliers. The result is a lift where every part works together as an integrated system, which translates into smoother operation, better reliability, and longer service life.

Forward DP15 — 15,000 lb Heavy-Duty Two-Post Lift

The DP15 steps up to 15,000 lbs for shops that service heavier vehicles including 3/4-ton and 1-ton trucks, large SUVs, work vans, small buses, and other commercial vehicles that exceed 10,000 lbs. The DP15 is constructed of high-strength heavy gauge steel columns with the same direct-pull hydraulic technology that defines the Forward brand.

  • Capacity: 15,000 lbs (8,164 kg)
  • Rise: 83 1/4″ (2,114 mm) — with 10″ adapters
  • Overall Floor Width: 154 3/8″ (3,921 mm)
  • Inside Column Width: 119 5/8″ (3,038 mm)
  • Drive-Thru Clearance: 108 1/4″ (2,749 mm)
  • Arm Reach: 38″ (965 mm) to 61″ (1,549 mm)
  • Minimum Adapter Height: 5 1/2″ (139 mm)
  • Stackable Adapter Height (Low): 10 1/2″ (266 mm)
  • Stackable Adapter Height (High): 15 1/2″ (393 mm)
  • Arm Type: 2-stage with heavy-duty reinforced gusseting
  • Motor: 2 HP, 208/230V, 20 amps, single phase
  • Estimated Shipping Weight: 3,698 lbs
  • Warranty: 5-year structural / 18-month parts / 6-month labor / 18-month shipping / 1-year accessories
  • Certification: ALI Certified
  • Colors: Black, Blue, Red

DP15 Height Configurations:

The DP15 is available in three height configurations to match different bay ceiling heights:

DP15-155 (Low Ceiling):

  • Overall Height: 154 3/4″ (3,930 mm)
  • Height to Shut-Off: 147 1/4″ (3,735 mm)
  • Minimum Ceiling Height: 155 3/4″ (3,956 mm) — approximately 13′
  • No column extensions
  • DP15-175 (Standard):

    • Overall Height: 175″ (4,445 mm)
    • Height to Shut-Off: 167 1/4″ (4,250 mm)
    • Minimum Ceiling Height: 176″ (4,470 mm) — approximately 14′ 8″
    • Standard height column extensions
    • DP15-199 (Extended):

      • Overall Height: 199″ (5,054 mm)
      • Height to Shut-Off: 191 1/4″ (4,860 mm)
      • Minimum Ceiling Height: 200″ (5,080 mm) — approximately 16′ 8″
      • Extended height column extensions
      • Key Features of the DP15:

        • 15,000 lbs Capacity: Handles 3/4-ton trucks, 1-ton dually trucks, work vans (Sprinter, Transit, ProMaster), small buses, and other commercial vehicles.
        • Direct-Pull Hydraulic Cylinders: Same chain-free technology as the i10 and DP10A, scaled up for heavy-duty capacity.
        • Symmetric Column Design: Wide-set columns provide maximum clearance for large vehicles and easy positioning.
        • Two-Stage Arms with Heavy-Duty Gusseting: Reinforced arm construction handles the increased loads without flex or deflection. Arms extend from 38″ to 61″ to reach lifting points on a wide range of commercial vehicles.
        • Eight Aircraft-Grade Aluminum Truck Adapter Extensions: Four 5″ and four 10″ adapters included, allowing the lift to reach the diverse frame heights found on commercial vehicles.
        • Low-Profile Arm Design: Even at 15,000 lbs capacity, the arms maintain a 5 1/2″ minimum adapter engagement height — low enough to reach many passenger vehicles as well as trucks.
        • Padded Shut-Off Bar: Automatic shutoff prevents contact with tall vehicles.
        • Single-Point Release Lock: Operates both columns from the control center.
        • Powder Coat Finish: Heavy-duty powder coat in black, blue, or red.
        • The DP15 fills an important gap in the market. Many shops need to service vehicles heavier than 10,000 lbs but do not need the 18,000-20,000 lb capacity of the largest two-post lifts. The DP15 at 15,000 lbs provides adequate capacity for the vast majority of commercial vehicles that come through a mixed-use shop, at a price point well below the heavy-duty models. The three height configurations mean it can fit in virtually any professional service bay from 13′ ceilings to 17′ ceilings.

Forward I12 — 12,000 lb Two-Post Lift

The I12 fills the gap between the 10,000 lb i10/DP10A and the 15,000 lb DP15 for shops that need moderate heavy-duty capacity. At 12,000 lbs, the I12 handles full-size trucks, larger SUVs, and light commercial vehicles that exceed the 10,000 lb limit of the standard models. The I12 carries the same Forward engineering DNA — direct-pull hydraulic cylinders, ALI certification, and Madison, Indiana manufacturing.

  • Capacity: 12,000 lbs
  • Configuration: Symmetric, heavy-duty
  • Hydraulic System: Direct-pull cylinders
  • Certification: ALI Certified
  • Warranty: 5-year structural / 18-month parts / 6-month labor
  • The I12 is a smart choice for shops that service a mix of passenger cars and heavier trucks. The 12,000 lb capacity provides a comfortable safety margin for 3/4-ton trucks (which can weigh 7,000-8,000 lbs depending on configuration) while keeping the price below the 15,000 lb DP15.

Forward 18,000 lb Two-Post Lift

Forward’s 18,000 lb two-post model handles medium-duty commercial vehicles and fleet equipment that exceed standard passenger vehicle lift capacities. This model extends Forward’s lineup into the medium-duty commercial vehicle space, providing heavy-duty lifting capability with the same direct-pull technology and Dover quality that defines the brand.

At 18,000 lbs, this lift services Class 4-5 vehicles including larger delivery trucks, ambulances, medium-duty fleet vehicles, and other commercial equipment. For fleet maintenance facilities and commercial vehicle shops, the Forward 18K provides a cost-effective alternative to premium-priced heavy-duty lifts from other manufacturers.

Forward Four-Post Lift Product Line

Forward’s four-post lifts bring the same Dover/VSG quality and value proposition to the four-post format. The CR14 and CRA14 provide 14,000 lbs of capacity with features designed for general service, alignment, and vehicle storage applications.

Forward CR14 — 14,000 lb Four-Post Service Lift

The CR14 is Forward’s four-post service lift, carrying the same DNA as the Rotary SM14 that shares its Madison, Indiana manufacturing home. The CR14 provides 14,000 lbs of capacity with features designed for general service, alignment (with conversion), and vehicle storage.

  • Capacity: 14,000 lbs
  • Rise Height: 78 3/4″
  • Max Wheelbase (Standard): 182″
  • Max Wheelbase (Extended/EL): 215″
  • Between Posts (Extended/EL): 228 1/4″
  • Features: Multi-position lock components keep lift level at any lock position; full-length runways
  • Certification: ALI Certified
  • The CR14 is available in standard and extended-length (EL) configurations. The EL version accommodates wheelbases up to 215″, handling long-wheelbase trucks and commercial vehicles that exceed the standard model’s 182″ limit. This flexibility makes the CR14 suitable for shops that service a wide range of vehicles, from standard sedans to long-wheelbase crew cab trucks.

    Key Features of the CR14:

    • Multi-Position Lock System: Components keep the lift level at any locking position. This addresses one of the most common complaints about four-post lifts — uneven runway heights at different lock positions. The CR14’s system ensures the runways remain flat and level regardless of which lock position is selected.
    • Full-Length Runways: Single-piece runway construction provides maximum structural integrity. The runways are wide enough to accommodate the full range of passenger and light truck tire widths.
    • Drive-Through Capability: The CR14 can be configured for drive-through operation, allowing vehicles to enter from either end. This is valuable in shops where bay layout restricts vehicle access from one direction.
    • Alignment Conversion Available: The CR14 can be converted to an alignment lift with the addition of the alignment conversion kit, transforming a general service four-post into a full alignment platform.
    • 78 3/4″ Rise: One of the highest rise heights in the 14,000 lb four-post category, providing excellent working clearance under the vehicle.

Forward CRA14 — 14,000 lb Four-Post Alignment Lift

The CRA14 is the alignment-ready version of the CR14. It comes equipped with the hardware needed for four-wheel alignment service, making it a complete turnkey alignment solution.

  • Capacity: 14,000 lbs
  • Max Wheelbase: 182.5″
  • Included: 2 rolling jacks (RRJ70G), internal air line kit, radius gauges, rear slip plates
  • Configuration: Alignment-ready
  • Certification: ALI Certified
  • The CRA14 package saves shops the cost and hassle of separately purchasing and configuring alignment accessories. Everything you need to perform four-wheel alignments is included in the box:

    • 2 Rolling Jacks (RRJ70G): Positioned between the runways to lift the vehicle off the runway surface for suspension unloading during alignment procedures.
    • Internal Air Line Kit: Pre-plumbed air lines for the rolling jacks and other pneumatic accessories.
    • Radius Gauges: Essential for measuring turning radius during alignment.
    • Rear Slip Plates: Allow the rear axle to float freely during alignment, ensuring accurate readings.
    • For shops adding alignment services, the CRA14 eliminates the guesswork of assembling a compatible alignment platform from separate components. The rolling jacks, air lines, gauges, and slip plates are all designed to work together as an integrated system. The CRA14 is compatible with major alignment system manufacturers, so you can pair it with the alignment heads and software package of your choice. Many shops start with the CRA14 platform and add their preferred alignment equipment on top, creating a professional alignment bay at a fraction of the cost of a dedicated alignment rack.

      The economic case for the CRA14 is compelling. A dedicated alignment lift from a premium manufacturer can cost significantly more than the CRA14, while the CRA14 serves double duty as both a general service lift and an alignment platform. When the alignment bay is not performing alignments, it functions as a standard 14,000 lb four-post service lift — no bay sits idle waiting for alignment customers.

Four-Post Lift Applications

Forward’s four-post lifts serve multiple roles in a professional shop:

  • General Service: The drive-on design makes four-post lifts fast and efficient for oil changes, inspections, exhaust work, and other undercar service. No arm positioning required — just drive on and lift.
  • Wheel Alignment: With the CRA14 configuration (or CR14 with alignment conversion), Forward four-posts become full alignment platforms compatible with major alignment system manufacturers.
  • Vehicle Storage: Four-post lifts are commonly used for vehicle storage in dealerships, collectors’ garages, and storage facilities. The 78 3/4″ rise provides enough clearance to park a vehicle underneath while another sits on the runways above.
  • Brake and Suspension Work: When equipped with rolling jacks, four-post lifts provide excellent access for brake and suspension service. The vehicle sits securely on the runways while the rolling jacks lift individual wheels for service.

Direct-Pull Hydraulic Cylinders

Forward Lift uses direct-pull hydraulic cylinders — the same technology that Rotary Lift uses in their premium models. This is not a coincidence; both brands are manufactured by VSG in the same facility. Direct-pull means the hydraulic cylinder is connected directly to the lifting carriage. There are no chains, no pulleys, and no cable systems involved in the primary lifting mechanism.

The advantages of direct-pull are significant and compound over the life of the lift:

  • No chains to stretch: Chain-driven lifts require periodic chain adjustment as the chains stretch over time — typically every 6-12 months in a busy shop. Direct-pull eliminates this maintenance task entirely, saving both time and service costs.
  • No chains to replace: Chains are a wear item that eventually needs replacement, typically every 5-7 years depending on usage. A chain set for a two-post lift can cost several hundred dollars plus labor. Direct-pull cylinders last for the life of the lift with minimal maintenance.
  • Smoother operation: Direct connection between the cylinder and carriage provides smoother, more consistent lifting motion. There is no “jerkiness” that can occur with chain systems as the chain engages and disengages with the sheaves.
  • Fewer moving parts: Simpler systems are more reliable systems. A direct-pull lift has significantly fewer components in the lifting path compared to a chain-over-roller system, which means fewer potential failure points.
  • Lower total cost of ownership: When you factor in chain adjustments, chain replacements, sheave replacements, and the associated labor over a 15-20 year lift lifespan, direct-pull lifts typically cost less to own despite potentially higher initial purchase prices.
  • It is worth emphasizing what a remarkable value proposition this represents. Forward Lift delivers direct-pull technology — the gold standard in lift drive systems — at a mid-range price point. Most direct-pull lifts in the market carry premium pricing. Forward makes this technology accessible to shops that are budget-conscious but quality-focused.

Spot-Rite 3-Stage Front Arms

Forward’s Spot-Rite arm system features offset 3-stage front arms that provide 5 3/4″ of additional retraction compared to standard arms. This extra retraction allows the same lift to work effectively in both symmetric and asymmetric configurations.

In asymmetric mode, the vehicle is positioned so that the front doors clear the columns for easy entry and exit — ideal for passenger car service where technicians need to access the interior, turn the steering wheel, or check dash controls while the vehicle is lifted. In symmetric mode, the arms are positioned evenly under the vehicle for balanced lifting of heavier trucks and SUVs where weight distribution is more important than door clearance.

The 3-stage front arm telescopes to reach lifting points on a wide range of vehicles, from compact cars with narrow wheelbases to full-size trucks with wide body-on-frame construction. The 2-stage rear arms complement the front arms with sufficient range for most vehicle configurations. Together, they provide a lifting envelope that covers virtually every passenger vehicle and light truck on the road.

Adjustable Column Width

The i10’s adjustable overhead beam provides 6 inches of width adjustment. The standard setting places the outside overall width at 137″, while the narrow setting reduces it to 131″. This adjustability allows the i10 to fit into service bays that are slightly narrower than standard, without requiring a completely different lift model.

For multi-bay installations, this means you can use the same i10 model across all bays even if the bays are not identical widths. Set each lift to the width that optimizes the specific bay it occupies. This simplifies ordering, parts inventory, and technician familiarity.

Low Pad Height Engineering

The i10’s minimum pad height of 3 5/8″ is among the lowest in the industry. Achieving this low contact point without compromising arm strength or carriage integrity requires careful engineering of the arm geometry and carriage design. The low pad height means the i10 can pick up vehicles with very low rocker panels and frame rails — vehicles that taller-pad lifts simply cannot reach.

This matters increasingly as vehicles trend toward lower ride heights, wider body panels, and aerodynamic underbody treatments that reduce ground clearance. Modern EVs in particular often have very low profiles due to the battery pack mounted under the floor. A lift with a low minimum pad height is better prepared for the vehicles of today and tomorrow.

Closed-Loop Hydraulic System

Forward lifts use a closed-loop hydraulic system that prevents contamination of the hydraulic fluid. In open-loop systems, the reservoir is exposed to the shop environment, allowing dust, moisture, and debris to enter the hydraulic fluid over time. Contaminated fluid accelerates wear on seals, valves, and cylinders, leading to premature failure and costly repairs. The closed-loop design on Forward lifts isolates the hydraulic system from environmental contaminants, extending the life of hydraulic components and reducing maintenance requirements.

Dover Quality at a Mid-Range Price

This is the fundamental reason to choose Forward Lift. You get a lift that is manufactured in the same facility, by the same company, using the same quality systems as the most respected lift brand in the world (Rotary). But you pay significantly less. Forward is how Dover serves the price-conscious professional market without compromising on quality or certification.

Think about what that means in practical terms. The steel that goes into a Forward Lift is cut, bent, and welded in the same shop as Rotary steel. The powder coat is applied in the same paint system. The quality inspectors who check Rotary lifts check Forward lifts. The engineers who design Rotary products contribute to Forward design. The same REMSTAR parts system that stocks Rotary components stocks Forward components. You are buying the same manufacturing DNA at a lower price point.

Direct-Pull Without the Premium

Direct-pull hydraulic cylinders are a genuinely superior technology. They reduce maintenance, increase reliability, and provide smoother operation than chain-driven systems. Most direct-pull lifts carry premium pricing — this technology is typically found on lifts that cost $3,000-$5,000 more than comparable chain-drive models. Forward delivers direct-pull at a mid-range price point — this is one of the strongest value propositions in the lift market.

Warranty with Labor Coverage

Forward’s warranty includes:

  • 5-year structural coverage: Covers columns, carriages, arms, crossbeam, and other structural components.
  • 18-month parts coverage: Covers operating and functional parts including hydraulic cylinders, power units, controls, and locks.
  • 6-month labor warranty with freight-paid parts: If something goes wrong in the first 6 months, Forward covers not just the replacement part but the shipping cost and the labor cost to install it.
  • 18-month shipping coverage: Parts shipped under warranty are covered for shipping costs for 18 months.
  • 1-year accessories warranty: Covers adapter pads, extensions, and other included accessories.
  • The labor and freight coverage in the first 6 months sets Forward apart from budget brands that offer parts-only warranties. If something goes wrong early in ownership, Forward covers the repair cost, not just the replacement part. For a commercial shop where downtime costs money, that labor warranty has real value.

Compared to Other Brands

Against Rotary Lift (its sibling brand), Forward costs less while sharing the same manufacturing facility and direct-pull technology. Rotary offers a longer labor warranty (1 year vs. 6 months), Shockwave fast-rise technology, Spotline laser guidance, and the prestige of the industry’s leading brand. Forward gives you the core quality at a more accessible price. If your budget allows Rotary, buy Rotary. If you want 90% of the Rotary experience at 70% of the price, buy Forward.

Against Atlas, Forward offers American manufacturing (Madison, Indiana vs. overseas), direct-pull cylinders (vs. chain-over-roller), and the Dover/VSG backing. Atlas offers lower prices and a wider range of models. The choice depends on whether American manufacturing and direct-pull technology are worth the price difference to you. For many shops, they absolutely are.

Against Challenger, Forward competes on a similar level. Both are American-made, ALI-certified, and competitively priced. Challenger offers Versymmetric technology and QuickCycle speed. Forward offers direct-pull cylinders and the Dover support infrastructure. Challenger uses chain/cable drive systems on most models, while Forward uses direct-pull across the lineup. Both are excellent choices for professional shops.

Against BendPak, Forward offers the Dover manufacturing pedigree and direct-pull technology. BendPak is a well-known brand with strong distribution, but they do not have the Fortune 500 backing that ensures long-term parts availability and support infrastructure.

1. Forward i10 — The Value Champion

The i10 is the model that defines Forward Lift. 10,000 lbs of ALI-certified capacity, direct-pull cylinders, Spot-Rite 3-stage arms, adjustable column width, and a 3 5/8″ minimum pad height — all manufactured in Madison, Indiana by VSG/Dover. The 5-year structural / 18-month parts / 6-month labor warranty provides comprehensive coverage. This lift represents the best price-to-quality ratio in the professional lift market.

Key Specs: 10,000 lbs, 77″ max lift, 3 5/8″ min pad height, 50-second rise, direct-pull cylinders, adjustable width (131″/137″), ALI/ETL Certified, 1,750 lbs shipping weight

Best for: Independent repair shops, small dealerships, home garages that want commercial-grade equipment, any shop that values Dover quality at a competitive price. The i10 is the lift we recommend most often to shops buying their first professional two-post lift.

2. Forward DP10A — The Premium Two-Post

The DP10A adds enhanced Spot-Rite 3-stage front arms with offset design for true symmetric and asymmetric flexibility. For shops that want the maximum versatility from Forward’s product line, the DP10A delivers every feature of the i10 plus the enhanced arm design and additional adapter extensions (3.5″ and 5″).

Key Specs: 10,000 lbs, 76 1/4″ max rise, 3 3/4″ min adapter height, direct-pull cylinders, 131″/137″ adjustable width, ALI/ETL Certified

Best for: Shops servicing a diverse vehicle mix that need both symmetric and asymmetric capability. Dealerships with multiple vehicle brands where technicians encounter everything from low sports cars to tall SUVs.

3. Forward DP15 — The Heavy-Duty Workhorse

The DP15 provides 15,000 lbs of heavy-duty lifting capacity with three height configurations (low ceiling, standard, and extended). Direct-pull technology, 83 1/4″ rise height, heavy-duty two-stage arms with reinforced gusseting, and eight aircraft-grade aluminum truck adapters make this lift ready for serious commercial vehicle work.

Key Specs: 15,000 lbs, 83 1/4″ rise, 5 1/2″ min adapter height, direct-pull cylinders, three height options (155″/175″/199″), ALI Certified, 3,698 lbs shipping weight

Best for: Shops servicing work trucks, vans, small buses, and commercial vehicles. Fleet maintenance facilities. Any operation that needs heavy-duty capacity with the reliability of direct-pull technology.

4. Forward CR14 — The Versatile Four-Post

The CR14 provides 14,000 lbs of four-post lifting capacity with a 78 3/4″ rise. Available in standard (182″ wheelbase) and extended (215″ wheelbase) configurations, with an alignment conversion option (CRA14). The multi-position lock system keeps the lift level at any lock position.

Key Specs: 14,000 lbs, 78 3/4″ rise, standard or extended length, alignment conversion available, ALI Certified

Best for: General service shops, dealerships, vehicle storage, alignment bays (with CRA14 configuration).

5. Forward CRA14 — The Alignment-Ready Four-Post

The CRA14 comes complete with rolling jacks, internal air line kit, radius gauges, and rear slip plates. Everything needed for four-wheel alignment service is included, making this a turnkey alignment solution that saves the time and cost of sourcing individual components.

Key Specs: 14,000 lbs, 182.5″ max wheelbase, complete alignment package included, ALI Certified

Best for: Shops adding alignment services, tire shops expanding capabilities, any operation that needs a combined service/alignment platform.

The Dover Quality Question

The single most important thing to understand about Forward Lift is the Dover/VSG connection. When you buy a Forward Lift, you are buying a product from the same company that makes Rotary Lift — the world’s number one lift brand. Forward exists because Dover recognized that not every shop can or should pay Rotary prices. Forward delivers Dover quality to the professional market at a more accessible price point.

If you are deciding between a Forward Lift and an imported brand at a similar or lower price, ask yourself this question: would you rather have a lift made in the same factory as the world’s best-selling lift brand, or a lift made overseas by a company you know nothing about? The answer usually makes the decision easy.

Model Selection Guide

  • Standard two-post service (cars and light trucks up to 10,000 lbs): i10 — the value champion with direct-pull, 3 5/8″ low pad height, and adjustable width.
  • Enhanced two-post (diverse vehicle mix, need sym/asym flexibility): DP10A — adds Spot-Rite offset arms for true versatile positioning.
  • Medium heavy-duty two-post (vehicles up to 12,000 lbs): I12 — steps up capacity for heavier trucks and SUVs.
  • Heavy-duty two-post (work trucks, vans, commercial vehicles up to 15,000 lbs): DP15 — three height options, heavy-duty arms, truck adapters included.
  • Maximum heavy-duty two-post (medium-duty commercial vehicles up to 18,000 lbs): Forward 18K model for the heaviest two-post applications.
  • Four-post service: CR14 — 14,000 lbs, standard or extended length, alignment conversion available.
  • Four-post alignment: CRA14 — 14,000 lbs with complete alignment package (rolling jacks, air lines, gauges, slip plates).

Installation Requirements

Before ordering any Forward Lift, verify these installation requirements:

Ceiling Height

The i10 and DP10A require a minimum 12-foot ceiling in standard configuration. The DP15 is available in three heights: the low-ceiling version needs approximately 13′ of clearance, the standard version needs approximately 14′ 8″, and the extended version needs approximately 16′ 8″. Measure your actual ceiling height — not the listed height of the building, but the actual clearance from floor to the lowest overhead obstruction (sprinkler heads, ductwork, lighting, etc.).

Concrete Requirements

Two-post lifts require a minimum 4″ concrete slab at 3,000 PSI compressive strength for proper anchor bolt performance. If you are unsure about your slab specifications, have a concrete contractor evaluate it before ordering. Installing a lift on inadequate concrete is dangerous and will void the warranty.

Electrical Requirements

Forward Lift equipment runs on 208/230V single-phase power — standard for professional service equipment. The i10 and DP10A draw 17 amps on a 20-amp circuit. The DP15 also requires 20 amps. Ensure adequate electrical service is available at each bay location. Three-phase and 600V options are available by special order for the DP15.

Bay Size

Two-post lifts require adequate bay width and length to accommodate the lift footprint, vehicle overhang, and technician working space. The i10 requires approximately 11′ x 24′ of bay space. The DP15, with its wider column spacing, requires more. Always check the specific model’s bay size requirements against your available space.

Financing and Budget Considerations

Forward Lift represents one of the best values in the automotive lift market. For shops on a tight budget, the i10 delivers Dover/VSG quality at a price that competes with imported chain-drive lifts. For shops with more capacity needs, the DP15 provides heavy-duty capability at a fraction of the cost of comparable heavy-duty lifts from premium brands.

When evaluating lift costs, consider the total cost of ownership over 15-20 years, not just the purchase price. Forward’s direct-pull technology eliminates chain maintenance and replacement costs. The robust construction minimizes repairs. The 5-year structural warranty provides long-term coverage. And the Dover/VSG parts infrastructure ensures replacement components will be available for the entire life of the lift.

Many shop owners focus on the sticker price when comparing lifts, but the real cost comparison should include:

  • Purchase price: Forward typically falls between budget imports and premium brands — the mid-range sweet spot.
  • Installation cost: Similar across brands for equivalent lift types. Professional installation is strongly recommended.
  • Maintenance costs over 15 years: Direct-pull lifts save hundreds to thousands of dollars in chain adjustments and replacements compared to chain-drive lifts.
  • Downtime costs: A lift that breaks down in a busy shop costs money every hour it is out of service. Dover/VSG parts availability minimizes repair downtime.
  • Resale value: Forward lifts, backed by the Dover name, hold their resale value better than unknown import brands.
  • Warranty labor savings: The 6-month labor warranty means Forward covers repair labor costs early in ownership — a benefit that budget brands with parts-only warranties do not offer.
  • When you add up these factors over a 15-20 year ownership period, Forward Lift often comes out as the lowest total cost of ownership for a professional-grade lift. The initial premium over budget imports is typically recovered within the first few years through lower maintenance costs and avoided downtime.

Multi-Bay and Fleet Outfitting

For shops outfitting multiple bays, Forward Lift provides distinct advantages. The adjustable width on the i10 and DP10A allows the same model to be configured differently for each bay, simplifying procurement while optimizing each bay. The DP15’s three height configurations provide similar flexibility for heavy-duty installations. Ordering multiple units of the same model simplifies parts inventory and technician training.

We regularly help shops plan multi-bay installations with Forward Lift equipment. Whether you are building a new facility from scratch or replacing aging lifts one at a time, we can help you develop a phased plan that fits your budget and operational needs. Contact us for multi-unit pricing on Forward Lift packages.

Forward Lift for Electric Vehicles (EVs) and Modern Vehicle Service

The automotive industry is in the middle of a fundamental transition to electric vehicles, and this transition has real implications for lift equipment. EVs present unique challenges for service shops: they are typically heavier than equivalent ICE vehicles due to the battery pack, they have lower ground clearance in many cases, and the battery pack creates a large, flat surface under the vehicle that requires careful lift point selection.

Forward Lift is well-positioned for the EV era for several reasons:

  • Low Minimum Pad Height: The i10’s 3 5/8″ minimum pad height can reach the designated lift points on most EVs, which often have limited ground clearance due to the floor-mounted battery pack. Many EVs specify lift points on reinforced sections of the body or subframe that sit close to the ground — a lift with a high minimum pad height simply cannot reach these points.
  • Adequate Capacity: EVs are heavy. A Tesla Model 3 weighs approximately 4,000 lbs. A Tesla Model X can exceed 5,500 lbs. A Ford F-150 Lightning approaches 6,500 lbs. The Hummer EV tops 9,000 lbs. Forward’s 10,000 lb lifts handle all current passenger EVs with adequate safety margin, and the DP15 at 15,000 lbs is ready for the heavy electric trucks that are entering the market.
  • Adapter Versatility: The stackable adapter system (multiple heights included with every Forward two-post lift) provides the precise height adjustment needed to match the specific lift points on different EV models. Each manufacturer specifies different lift point locations and heights — having multiple adapter options ensures correct engagement.
  • Smooth, Controlled Lifting: The direct-pull hydraulic system provides smooth, even lifting without the jerky motion that can occur with chain-drive systems. This is important when lifting EVs because the battery pack is sensitive to impact and uneven forces. Smooth hydraulic operation minimizes stress on the vehicle structure during lifting.
  • As more EVs enter the service pipeline, having a lift that can safely and correctly accommodate them is not optional — it is essential. Forward’s combination of low pad height, adequate capacity, adapter versatility, and smooth direct-pull operation makes their lifts EV-ready out of the box.

Modern Vehicle Considerations

Beyond EVs, modern vehicles in general are becoming more challenging for lift equipment. ADAS (Advanced Driver Assistance Systems) sensors and cameras are increasingly mounted on the underside of vehicles, requiring careful lift point selection to avoid damage. Composite body panels and aluminum construction are more susceptible to damage from improper lifting. Active suspension systems may need to be deactivated or placed in service mode before lifting.

Forward Lift addresses these challenges with their comprehensive adapter system, documented lift point compatibility, and the precision of their direct-pull lifting action. The multiple adapter heights included with each lift allow technicians to match the exact lift point height specified by the vehicle manufacturer, avoiding contact with sensitive components.

Installation Best Practices

Proper installation is critical for safe operation and warranty coverage. We recommend professional installation by a qualified lift installer. Key installation considerations include:

  • Anchor Bolt Placement: Follow the provided template exactly. Improperly placed anchor bolts can compromise the structural integrity of the installation.
  • Column Leveling: Both columns must be perfectly plumb (vertical) for the lift to operate correctly and safely. Use a precision level during installation.
  • Electrical Connection: Have a licensed electrician connect the power unit. Verify correct voltage and phase before energizing.
  • Overhead Clearance: Verify clearance with the lift at full extension. Account for the vehicle’s height on the lift — a tall truck on a fully raised lift may come close to overhead obstructions.
  • First-Use Testing: Cycle the lift several times without a vehicle to verify smooth operation, proper lock engagement, and correct hydraulic function before placing any vehicle on the lift.

Routine Maintenance

Forward’s direct-pull design minimizes maintenance requirements, but some routine care extends lift life and ensures safe operation:

  • Monthly: Visual inspection of hydraulic hoses, fittings, and cylinders for leaks. Check arm restraints and lock mechanisms for proper engagement. Inspect lift pads and adapters for wear or damage.
  • Quarterly: Check hydraulic fluid level. Inspect slide blocks for wear. Lubricate arm pivots and lock mechanisms per the owner’s manual.
  • Annually: Professional inspection by a qualified lift inspector. ALI recommends annual inspections for all automotive lifts in commercial service. Replace any worn slide blocks, pads, or other wear items.
  • As Needed: Clean arm saddles and adapter pads. Remove any accumulated debris from the column tracks. Address any hydraulic leaks immediately.

Get Forward Lift at TruckAndCarLifts.com

At TruckAndCarLifts.com, we are an experienced Forward Lift reseller. We understand the unique value proposition that Forward delivers — Dover/VSG quality at a competitive price — and we help shops make informed decisions about their lift equipment investments.

Forward Lift represents one of the best values in the automotive lift market. You get American manufacturing in Madison, Indiana. You get direct-pull hydraulic technology — the same system used in the world’s best-selling lift. You get ALI/ETL certification from independent third-party testing. You get a warranty that includes labor coverage. And you get the backing of the world’s largest lift company, Dover Corporation.

All of that comes at a price that competes with mid-range brands. It is difficult to find a better combination of quality and value in the lift industry. When we talk to shop owners who are buying their first professional lift, Forward is often the brand we recommend — it gives you everything you need without paying for features you may never use.

Ready to get Dover quality at a Forward price? Browse our online store or contact us directly for pricing on any Forward Lift model.

Call us today to discuss your Forward Lift needs. Whether you are buying your first lift or outfitting a multi-bay facility, our team provides honest, experienced guidance on every model in the Forward lineup.

Also explore our other top brands: Atlas Automotive Equipment | Rotary Lift | Challenger Lifts | MAHLE Service Solutions | COATS | Norco Professional Lifting

Ready to Equip Your Shop with Forward Lift?

Dover-built, direct-pull, ALI-certified — at a value price.

📞 866-217-0063

✉️ support@truckandcarlifts.com

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